Pattillo – Find your brilliant core

Working across New Zealand and Australia, Pattillo inspires leadership teams in government, corporate, and NGOs to rediscover their purpose, or what we call their 'brilliant core'. We created a new brand identity for Pattillo that reflects this, using a design system based on the 'brilliant core' concept. Moving illustration draws attention to Pattillo as a force of energy: constantly in motion as it empowers organisations and individuals. Each phase of the logo represents a different offering, but the centre of the design - its core - remains unchanged. The 'brilliant core' informs the entire aesthetic, but it's also present in the brand personality, where witty and intelligent copywriting and an illustrative style inspired by 'The Economist' represent another form of brilliance.