Neon — Framing World Class Content

Sky TV launched Neon in 2015, a streaming service made specifically for Kiwi eyeballs. Merging Neon with competitor Lightbox in 2020, Sky created a powerful offering for New Zealanders, with a wide variety of compelling, high-quality content. We developed Neon's rebrand, evolving the logo, and developing a brand system based on the idea that there's always something worth exploring behind a Neon sign.