Just Water – the refreshing refresh

New Zealand's leading supplier of drinking water to the corporate sector, Just Water, needed HeyYou to reimagine their brand identity. We created a straightforward, playful identity, based around the creative idea 'refreshingly honest'. Refined, yet intentionally simple, the design uses blue, white, and black as a colour palette, but the key element is a wave device that signifies the purity of the water. Photography emphasises the company's friendly culture and fantastic service, prioritising the people behind the brand, and the copywriting communicates a friendly, Kiwi water company that doesn't take itself too seriously and has fun along the way.