#AnimalsLikeUs Brand Launch

Animals Like Us is a new brand of premium pet food that is distributed throughout supermarkets in New Zealand. It was established by former Icebreaker duo Rob Achten and Jeremy Moon, and it embodies all the fast-flying qualities of a successful Kiwi start-up.

For the launch of the brand, we delivered a wide scope of work, from strategic consulting, to PR strategy and execution, ideation for social content partnerships, as well as concepting a mass social sampling campaign for 500 dogs of Instagram.

To date we have supported the team to build a thriving online community around the brand, and we have secured over 15 editorial results with a combined reach of over 3 million. Check out some of the coverage below: