Awildian – Experience Rare Magic

Coromandel Distilling, a micro-distillery based in Thames, needed to turn their successful cellar door gin sales into a flagship product. They approached HeyYou, and we created Awildian, a brand based on the magic combination of science and nature. The design system builds off this concept, alongside the idea of a journey of discovery. The organic, serif typeface ‘Voyage’ represents the wilderness, and sits in harmonious tension with ‘Pressura’, a monospace font that signals science and technology. Each element of the branding thinks about this combination, right down to a monogram comprised of superimposed symbols for the atom and for planet earth. The journey is represented by stylised topography, lifted directly from maps of the Coromandel Ranges, but also on the bottle itself. The label is a tactile experience that allows the viewer to peel through the window to discover the topography. Keen explorers may also discover a secret message attached to the 500ml bottle’s neck.