Mount Eden Medical Centre – Heart of the village

Being an iconic part of Mount Eden for 90 years, Mount Eden Medical Centre (MEMC) knows the community well. Families have grown up through the centre, and for many, it’s a nostalgic place. What makes MEMC unique is the deep connection it has with the community, and we wanted to bring this to the forefront through a brand refresh. MEMC is the heart of the village, and we brought this to life through four pillars: our mountain, village, home, and people.  We’ve created stylised graphics that reflect these pillars, used a selection of serif and san-serif fonts to create a friendly and approachable brand, and used bold contrasting colours that ensure MEMC pops out, like the mountain itself.