Bell White Tea - Handled with care

White Tea is one of the least processed teas and is renowned for its delicate taste, so our idea was simple - Pure and Delicate. This concept was brought to life through the delicate ingredients shown on the packaging and the soft colour palette, whilst still being aligned with the Bell Tea master brand.

HeyYou developed the packaging and art directed the photoshoot of the beautiful ingredients, with Yuki Sato from IDC Photographers.