Black Pineapple Co. – An Experience to Remember

Did you know that the pineapple is a symbol for luxury and hospitality? Did you also know that the black pineapple is known to be the world’s sweetest pineapple? That’s why we named New Zealand’s first tailored drinks catering company Black Pineapple Company (BPC).

HeyYou crafted BPC’s name, brand strategy, identity, collateral and website to reflect the stylish, celebratory and most importantly – distinctive, nature of the business. The BPC experience is one to remember, so the distinctive black and gold style is to ensure the brand is etched in people’s minds, like the experience itself. The circular design pattern is a flexible system to demonstrate that BPC caters for corporate events, weddings or parties.