Bell Specialty Tea – actually 'special-tea'

Bell Tea created a new range of specialty teas, and tasked HeyYou with designing packaging that would sit with the current range, yet feel more special than their standard black tea.

We created a tea leaf pattern for the background to portray quality and authenticity, utilised a more sophisticated red, created a pattern behind the logo, and worked with Yuki Sato from IDC photographers to create a top down view of the teacup.