Jed's Hot Chocolate – Real Good

The Jed’s coffee brand is simple, bold and delicious. So when Jed’s asked HeyYou to design packaging for their new hot chocolate range, these are the qualities we wanted it to embody.

Having real chocolate as an ingredient was the point-of-difference for this product, so we shot beautiful chunks of chocolate in partnership with Yuki Sato from IDC Photographers. We kept the packaging simple and bold using Jed’s primary colours and fonts, and the copy was reflective of Jed’s good honest personality.