Walker Wayland – Working With Your Business

We worked with Walker Wayland on their brand refresh, giving this accounting and business advisory firm ‘permission to play’. They wanted our help not just with brand identity, but with making a shift in their own culture as a company. Together, we refreshed their vision and values, and we even helped out with their interior decorating. The main part of the refresh was smashing stereotypes of accountants and business advisors, centred around the idea of ‘permission to play’. So, we used bright, bold colours and people-focused photography to create a brand personality that was appealing and accessible to all. Alongside this, we created different personae that potential customers could align with and relate to, demystifying the roles accounting and business advisory services might play in people’s personal and business lives.