Spritely – Starting a Revolution of Independence

Spritely is 'age-friendly' technology that has been locally designed here in NZ for older people. When founder and CEO Christopher Dawson told us about it, we saw more than an interesting new tech product, we saw a revolution of independence for Kiwi seniors. We worked with the team at Spritely to deliver a strategy and PR centred launch to attract and then leverage targeted news coverage. With HeyYou support to curate video and still imagery, and tightly craft media materials, the campaign was successful in obtaining a significant number of news hits (20 to date), including Stuff & NZ Herald, driving high volume traffic to the Spritely website, and delivering more leads and enquiries than anticipated.