FPC – Making Complex Simple

Through conversations with the firm's partners, it became clear that FPC’s point of difference was taking complex projects and making them seemingly simple for their clients. HeyYou turned this nugget of an idea into the tagline of 'Making Complex Simple'. Influenced by this thought, we wrote a brand strategy and created a brand identity with a logo and brand collateral. The final result is a brand identity that appears very simple but is built on a strong 'grid' system.