Delft – Data-Led Design

Delft is a clever business that works in partnership with its clients to develop insight and strategy from business data. We needed a brand strategy and brand identity to match the smarts of their business, so we created an algorithm using the letters from Delft + each client’s name to design a bespoke data pattern symbol for every client. Not only did this approach demonstrate that Delft is clever, but it also proved that Delft has a true partnership with its clients. HeyYou also used data patterns to simplify Delft’s offering and explain what Delft can do for clients.